What am I doing wrong? Thats the question I hear most often from health club owners and managers when membership sales have slowed. Many times, the answer is that you arent doing anything wrong. You just need to do some things better, and you need to start doing a few things youve left out of the membership sales process.

Here are some proven ideas you can refer to when you choose to evaluate your own sales and marketing efforts in your health cluband they apply not only to your membership sales, but to personal training, juice bar and almost anything else you market and sell in your health club.

1. Target specific niche markets in marketing your health club. Everyone within a 3-mile radius of your facility may be a prospect for a health club membership. But your monthly marketing efforts will produce the best results for the lowest acquisition cost when you target prospects with the greatest need for what you offer. Identify a niche market for your marketing. Customize your marketing materials to appeal to their greatest need. Then multiply your health club marketing results by defining several other niche markets for your health club and slanting your marketing materials to appeal to the biggest need of prospects in each niche.

Similar Posts:

• ACAC to Expand in Virginia
• Frog’s Long Beach Location to Close
• Persuasive Tactics to Retain Members for Life
• Want to Get into Corporate Wellness? Do Your Research, Says Steele
• Australian Dream Arthritis Pain Relief Sales Up 92% in 2010